Content Connoisseur
Gather Insights & Trends | Manage Content Development | Optimize Channel Strategy
Cheesecake Is Easy
Cheesecake is Easy is one of the first campaigns I worked on at GUT. I was the Community Manager on the posts below and my goal in my responses was to drive forward the messaging that baking a cheesecake is so easy, that almost anyone can do it, prompting people to try it themselves using Philly.
Click on images to visit the Philly profile
Philly Series 5
On social we hyped this up this limited time release through influencer reviews, fun community management and countdowns to keep users on their toes for the 3 drops.
“Tastes like 4K”
The Philly Series 5 was a hit. People love a good parody and the this one was as tasty as you could get. Selling out in seconds, this kit that resembled the PS5 gaming console was the perfect merge of tech + taste that customers were looking for during the holiday season.
Cheesecake Crumbles: Last Bite Dilemma
Using popular social formats like Tap-to-Fill, How it Started vs How its Going, memes as inspirational quotes we were able to efficiently and relatively relay the product messaging that you can have Philadelphia Cheesecake Crumble all to yourself.
What’s the dilemma?
There’s nothing worse than having to share the last bite of Philadelphia Cheesecake Crumbles. The single serving treat is the solve to the age-old last bite dilemma that various couples, friends, and families face. See how that comes to life below on social.
You Don’t Just Taste It. You Feel It
Philly Cream Cheese is so satisfying that you don’t just taste it, you feel it. One bite will transport you into world of your own. We used the film content below to create engaging social content such as looping GIFs, ASMR content, polls and more to help users dive into this new brand messaging.
